Only 40% of Global Web Traffic Comes From Humans

If you own or manage a website, you probably refer to analytics to track performance, and help you strategize. It may surprise you, however, that 61.5% of all web traffic around the world comes from bots — both good and bad.

According to a recent report from Incapsula, a cloud-based application delivery platform, less than 40% of global web traffic comes from humans. In fact, 31% of traffic comes from search engines and other “good bots,” while the rest comes from malicious bots.

Created by Statista, the following chart breaks down web traffic by source, including content scrapers, spambots and more.

Global Web Traffic Chart


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