Roughly half of Americans will celebrate Halloween this year. The 158 million revelers will spend slightly less money on Halloween this year than they did two years ago, but spending in 2013 is expected to total $6.9 billion, down from the $8 billion in 2011.
How are Americans celebrating? Forty-four percent of the country’s population will carve pumpkins. Statista’s chart reveals more interesting numbers about Americans’ Halloween behavior.